SmartTargeting
SmartZip - Pleasanton
1. Find a territory with high turnover
Predictive alg
MarketLeader
**
BoomTown
DocuSign
Intel invest in SmartZip
Homes.com value
SmartZip is data provider for many companies. Not MLS data. Big data.
Predictive analytics.
4yrs ..predicted 16yr old was pregnant
coupons sent to her home
Target
Why
Based on stuff she's buying, we're guessing she's in her 2nd trimester of pregnancy.
Predictive Analytics for Listings...
Reduce farm to more targetted list.
Mass marketing
2,000 homes
5% turnover
Predictive analytics
400 homes
10% turnover
Tracking 2,000 data points
how long lived there
private info ... how many pepple live
checking acct
savings acct
homes.com
Back testing
Identify, if you had done this last year, you could hvae predicted these sellers. Does this all day as part of his job.
Turnover rate
Provide a list of homeowners most likely to sell. But list is obsolete if you do not act on it.
Cookie matching. We buy the cookies of the browsers in the farm.
Whenever they turn on their computer, they see your ads.
Advertise brand in their newsfeed and sidebar. Show up 3 times/week for entire year.
Postcards...automated...frequency ...
Their name ...once every month for 8 months...
Other 4 months are letters...
Different postcard every time...
Can agents customize. Have 400 templates to choose from.
Letters = digital handwritten letters...3 months...a la carte ...
1.15 vs. 75 cents
letter vs. postcard
price is $1.15.
build landing pages...
where they can go to the site and put in their information..
what's your home worth?
Is your home worth more than you think?
Put in address...
Where should we send your report
name
email
phone
when looking to sell
do get automated CMA...
instant gratification for consumer...
set them up on a drip campaign...
8x8 email marketing
focused toward selling
then get monthly market trends report
use same thing on sales side for SmartZip
automated drip...
**
We can call your top prspects for you.
Agentology
Rockerbox
Phone Animal
Give me your leads, I will call them for you. You pay me for it.
We provide phone numbers
Help identify people you should spend your time on.
Data
call center
Reach150 ... help you with referrals and recommendations ...
Recommendations...
Not want to create a profile
Most people don't want to create a profils bec takes too much time.
What's their name?
Ask for referrals....who can you
Introduce me to your friends and family.
Builds an advertisement of that recommendation...Post that everywhere...
RealSatisfied...for moment we close transaction...
Have to hit Approve ...
Excel ... CRM ...
SmartZip has a built in CRM ...
Excel free ... automating for us...for different type of leads...
CRM ...
Top agents $100M...use CRMs. No best CRM. BoomTown. $1,700/month.
CRM need a way to keep track of agents on the team.
Auto texting
Email blasts
Website IDX with our CRM.
Send them listings based on what they searched.
sending them
1,000 leads...
CRM not integrated with MLS..
All marketing done throught their CRM.
Handpicked custom farm
Deep Insights in your farm and sphere
SmartZip
Accurate predictions and correct data
Provide
Deliver direct mail and online ads
Welcome > Onboarding recording >
Sphere..> Import Excel spreadsheet > Who is most likely to sell their home from your SOI.
Run those algorithm ...
**
Map...
Thinking of farming in this neighborhood.
**
$500-$700/month
Cost $300/month for data / leads only. All custom pricing.
How much marketing
100 free
team up split cost
co-brand
An all-in-one listings solution you’ll love
SmartTargeting is the leading real estate marketing solution that grows your listings pipeline. Through one easy platform you can customize a high-commission territory, market to potential sellers and build relationships to convert top prospects into customers
.
1. Find a territory with high turnover
Predictive alg
MarketLeader
Optimize a local territory
Together with a SmartTargeting expert, you'll map a custom territory that offers you the highest turnover and commission potential in your market area.
We back-test and share the accuracy of our predictions starting on day one. You'll always know how your territory's performance is stacking up to local market activity
**Optimize a local territory
Together with a SmartTargeting expert, you'll map a custom territory that offers you the highest turnover and commission potential in your market area.
We back-test and share the accuracy of our predictions starting on day one. You'll always know how your territory's performance is stacking up to local market activity
**
BoomTown
DocuSign
Intel invest in SmartZip
Homes.com value
SmartZip is data provider for many companies. Not MLS data. Big data.
Predictive analytics.
4yrs ..predicted 16yr old was pregnant
coupons sent to her home
Target
Why
Based on stuff she's buying, we're guessing she's in her 2nd trimester of pregnancy.
Predictive Analytics for Listings...
Reduce farm to more targetted list.
Mass marketing
2,000 homes
5% turnover
Predictive analytics
400 homes
10% turnover
Tracking 2,000 data points
how long lived there
private info ... how many pepple live
checking acct
savings acct
homes.com
Back testing
Identify, if you had done this last year, you could hvae predicted these sellers. Does this all day as part of his job.
Turnover rate
Provide a list of homeowners most likely to sell. But list is obsolete if you do not act on it.
Cookie matching. We buy the cookies of the browsers in the farm.
Whenever they turn on their computer, they see your ads.
Advertise brand in their newsfeed and sidebar. Show up 3 times/week for entire year.
Postcards...automated...frequency ...
Their name ...once every month for 8 months...
Other 4 months are letters...
Different postcard every time...
Can agents customize. Have 400 templates to choose from.
Letters = digital handwritten letters...3 months...a la carte ...
1.15 vs. 75 cents
letter vs. postcard
price is $1.15.
build landing pages...
where they can go to the site and put in their information..
what's your home worth?
Is your home worth more than you think?
Put in address...
Where should we send your report
name
phone
when looking to sell
do get automated CMA...
instant gratification for consumer...
set them up on a drip campaign...
8x8 email marketing
focused toward selling
then get monthly market trends report
use same thing on sales side for SmartZip
automated drip...
**
We can call your top prspects for you.
Agentology
Rockerbox
Phone Animal
Give me your leads, I will call them for you. You pay me for it.
We provide phone numbers
Help identify people you should spend your time on.
Data
call center
Reach150 ... help you with referrals and recommendations ...
Recommendations...
Not want to create a profile
Most people don't want to create a profils bec takes too much time.
What's their name?
Ask for referrals....who can you
Introduce me to your friends and family.
Builds an advertisement of that recommendation...Post that everywhere...
RealSatisfied...for moment we close transaction...
Have to hit Approve ...
Excel ... CRM ...
SmartZip has a built in CRM ...
Excel free ... automating for us...for different type of leads...
CRM ...
Top agents $100M...use CRMs. No best CRM. BoomTown. $1,700/month.
CRM need a way to keep track of agents on the team.
Auto texting
Email blasts
Website IDX with our CRM.
Send them listings based on what they searched.
sending them
1,000 leads...
CRM not integrated with MLS..
All marketing done throught their CRM.
Handpicked custom farm
Deep Insights in your farm and sphere
SmartZip
Accurate predictions and correct data
Provide
Deliver direct mail and online ads
Welcome > Onboarding recording >
Sphere..> Import Excel spreadsheet > Who is most likely to sell their home from your SOI.
Run those algorithm ...
**
Map...
Thinking of farming in this neighborhood.
**
$500-$700/month
Cost $300/month for data / leads only. All custom pricing.
How much marketing
100 free
team up split cost
co-brand
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